An explosion of new direct-to-consumer companies is transforming not only how people shop but are also radically changing consumer preferences and expectations. The Session will discuss:
- Profitability across the 3 stages in the lifecycle of a D2C: Acquisition, User Experience and Fulfillment
- Inefficiencies faced by brands at each stage of their lifecycle
- How data can be the key driver to identify these inefficiencies and pivot their strategy towards right growth path
- ROI for eCommerce Merchants and how tech can enable better margins
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